Contact center managers are looking for ways to enhance customer interaction, and, according to The Aberdeen Group, 80% of best-in-class call centers are using SMS or text messaging to communicate with their customers to reduce costs through a more unified communications strategy.

Effective marketing, sales, and customer service are all about engaging the customer at the right moment with value-added communication. Mobile brings that new value add because it is immediate, relevant, and approved by the consumer.

Carriers want to reduce fixed costs while maintaining high-frequency and high-quality touch points with customers. Our carrier partners use mobile to increase customer uptake of high margin data rate plans, while using subscriber self-service solutions to decrease calls to already overloaded contact centers.

Service providers who own and operate the people, processes, and technology that support critical but non-core business functions like Customer Service, Finance, and HR seek ways to leverage one-to-many delivery models and lease new innovations to clients. Mobile is part of the answer.

Enterprises are searching for more effective, targeted ways to reach their customers through new channels that can complement existing ones. Mobile complements e-mail to increase stickiness and customer interaction with open rates for SMS as high as 85%.

Mobile has lots of moving parts: carriers, aggregators, content and media companies, software developers and on it goes. Many agencies lack the staff or internal expertise to sort it all out for their clients. Air2Web helps integrate mobile into agency clients' overall marketing mix.